Why should you inspect unique value counts for each column?
Simple meaning
Unique counts reveal identifiers, near-constants, high-cardinality categoricals, and unexpected duplicates.
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Unique counts reveal identifiers, near-constants, high-cardinality categoricals, and unexpected duplicates.
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Confirm grain, time range, source, and how the extract was filtered before computing fancy stats.
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Missing values are observations that were not recorded, not applicable, or lost in a pipeline, often shown as NaN, None, or SQL NULL.
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None is a Python object, while NaN is a floating-point missing marker
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Listwise deletion shrinks the sample and can bias results if missingness is related to the outcome, such as churned users skipping a survey.
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Mean imputation replaces missing numeric values with the column mean.
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An outlier is a point that sits far from the bulk of the distribution, whether by error or by being a genuine extreme.
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The mean uses every value, so one huge number pulls it strongly.
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A box plot shows the median, quartiles, and whiskers, with points beyond the whiskers often plotted as outliers.
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Use a histogram to see the distribution of one numeric variable, including modality, skew, and range.
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Bar charts compare discrete categories, with gaps between bars and a meaningful category axis.
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A scatter plot shows the relationship between two numeric variables, one on each axis.
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People compare angles and areas poorly, especially with many slices or similar sizes.
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Correlation measures how two variables move together, often with Pearson's r for linear association.
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Two series can move together because of a confounder, coincidence, reverse causality, or a shared trend over time.
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Shoe size and reading ability correlate among children because age drives both.
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The population is the full set you want to learn about, such as all active users in a market.
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Random sampling gives each unit a known chance of selection, often equal chance in a simple random sample.
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Full data may be too slow, too costly, or unavailable, as with surveys of millions of customers.
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Sampling bias happens when some members of the population are systematically more likely to appear than others.
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